Skiers and snowboarders rush to mountain towns during the winter, but there’s more to do than just hitting the hill. From snowy festivals to dinners with a view, here are just five reasons to visit Jasper this season.

1. The entire town celebrates January

Mountain town hospitality is alive and well during Jasper in January. This three-week festival is 30 years strong and a favourite of visitors and locals alike. Enjoy discounts at Marmot Basin (Jasper’s ski resort), as well as a street party, wine tastings, delicious dinners, dogsledding, sleigh rides and more.

A person in a red jacket stands on a snowy field in front of a snow-covered mountain.

2. There's an abundance of outdoor activities to keep you warm

Keep your heart rate up and your toes toasty with some outdoor fun. Marmot Basin has bowls, glades and groomed runs across four mountain faces for those who seek an adrenaline rush. If you prefer lower-impact sports, there are many cross-country ski and snowshoe trails to explore. Or, grab some skates and head to a crystal-clear mountain lake. Snowshoe and ice skate rentals are available at Pyramid Lake Resort along with plenty of rental shops in town if you don’t have your own winter gear.

A parent and child ski down the snowy hill at Marmot Basin.

3. A visit to Maligne Canyon will make you feel like you’ve stepped into an ice castle

Jasper’s deepest canyon dazzles with its soaring frozen waterfalls and interesting geological features. Take a three-hour guided icewalk along the canyon's floor and learn about the cave system, fossils and more. For a fun twist, take the tour at night and explore the canyon with a headlamp.

4. Jasper is family friendly, year-round

Bring the little ones along to Marmot Basin — there are ski school options for different age groups as well as a nursery for children 19 months to six years old.

Off the hill, enjoy a relaxing sleigh ride and take in the sights at Pyramid Lake (free for kids under five). If you’re in Jasper during mid-February, Family Day Weekend offers fun activities like guided snowshoeing with Parks Canada interpreters.

Two people run across a snowy field.

5. There are plenty of places to escape the cold

When you’ve had enough of the frosty weather, catch a movie at the Chaba Theatre or opt for some educational entertainment at the Jasper-Yellowhead Museum & Archives or the Jasper Planetarium. After a long day outdoors, head to the spa at the Sawridge Inn for some pampering time. Then, you’ll want to enjoy dinner at The Pines for delicious food and a gorgeous view of Pyramid Lake. Nothing warms you up after your outdoor adventures faster than a soak in a hot tub! All of Pursuit's properties in Jasper have hot tubs so you can keep warm and relax.

Four people enjoying a meal at a dining table, a window with winter scenery behind them.

We can't wait to see you in Jasper this winter!

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